We are essential. Candid knows that in this era of information overload, clarity is more valuable than ever. Our style for information graphics provides detail, but never distraction.
Our data visualization style is designed to be efficient and effective. It eliminates unnecessary lines and marks. Every graphic element should have a clear purpose. Question everything! It’s about communicating essential information, not following convention.
Axes Eliminate axes markers whenever possible. Numbers distributed along an axis are enough to show where it is and how it’s calibrated.
Grid lines Rather than add conventional lines on top of your graph, subtract them: draw them with the background color.They are just as easy to locate, but don’t add visual noise to empty areas of the graph.
Key Keep keys simple as possible. Eliminate unnecessary words. Use sentence case.
Source If the image will be shared on social media or elsewhere without context, make sure source information is visible.